Story of CMSL – Driving Business Growth Since 30 Years Across Nigeria
By Deji Obasa- GODSPOWERPROJECT
• Africa’s Preferred Growth Partner: The Contact Marketing Services Limited Story
Nigerian Market is a highly competitive business landscape, brands require more than advertising to succeed. Businesses require and evolve around strategic partners who understand market dynamics, consumer behavior, and explore the pathways to sustainable growth.
Over three decades, Contact Marketing Services Limited (CMSL) has been that trusted growth partner for businesses across Nigeria.
As a leading integrated sales and marketing agency, Contact Marketing Serves its clients with systems and digital tools that are used in delivering customer solutions posed to improving operational efficiency, increase revenue, and strengthen brand visibility.
CMSL provides a broad range of services including Digital Marketing, Customer and Trade Marketing, Experiential Marketing, Market Research, Training and Consultancy, Outsourced Sales and Merchandising, Public Relations, Event Management, and Multimedia Services.
CMSL has successfully partnered with some of Nigeria’s most recognized and respected brands including Nokia, Microsoft, Guinness, Unilever, Heineken, P&G, Flour Mills, 9mobile, Nestlé, Cadbury, and GlaxoSmithKline to name a few.
What differentiates CMSL from many agencies is its commitment to measurable digital and business growth.
Every campaign is designed not only to increase visibility but to generate tangible returns for clients through strategic planning, execution, monitoring, analytics and reporting.
At the heart of the organization is a simple but powerful vision: To become the number one sales and marketing services provider in Nigeria.
This vision is supported by a mission focused on delivering effective sales and marketing solutions through a highly motivated team that consistently exceeds stakeholder expectations.
CMSL’s corporate culture is built around its core values represented by the acronym STEPII:
• Quality Service
• Teamwork
• Ethics
• Professionalism
• Innovation
• Integrity
These values have enabled the organization to remain relevant, competitive, and trusted for over 30 years while continuously evolving with changing market demands.
As CMSL continues its journey, one thing remains constant—its unwavering commitment to helping brands grow, compete, and succeed.
