SIMPLY GOOD: HOW NESTLÉ HELPS WOMEN RUN OUR WORLD!!
By Oki Samson, Trek Africa Newspaper
Commercial Manager, Nestlé Nigeria, Khaled Ramadan
In a country like ours with a close-knitted family structure, one employed woman is probably equal to a minimum of 2 dependents (older or younger). This implies that the accruable income of the woman is catering to her needs plus, at least some of, the needs of 2 others.
Whether rural or urban, petty-trader or professional, as long as they make some funds Nigerian women do so much because they are committed to family development!
In several cases, we have women who are the breadwinners of their family. This may be due to widowhood, divorce, single parenting, or other factors. They wholly foot the bills for house rent, school fees, food costs, transport fares, and even send money home to their aged parents. Yet, they do not shirk this onerous responsibility.
Rather, the grace and grits that these women demonstrate is inimitable and worthy to imitate.
In its 2020/2021 Women’s Entrepreneurship Report, Global Entrepreneurship Monitor (GEM) found that women’s entrepreneurship is a fundamental promoting factor of inclusive economic growth in developing economies.
It emphasized ‘In low- and middle-income countries, 17 percent of women are entrepreneurs and 35 percent aspire to become entrepreneurs.
Taken together, this implies that over half of women in developing countries see entrepreneurship as a path to a better future, compared to only 25 percent in high-income countries’, as shared on GEM’s official website.
Global Entrepreneurship Monitor is the only global research source that collects data on entrepreneurship directly from individual entrepreneurs.
If entrepreneurship is so critical to African, nay, Nigerian women’s capacity to bear the burden of family development, it means that all efforts that will brace them must be embraced.
This is what Nestlé Nigeria Plc knows to do best. The company runs on the singular purpose to unlock the power of food to enhance quality of life for everyone today and for generations to come.
Nestlé MAGGI is an iconic brand which does not only stand for good food but also for good quality of life.
Through the Maggi brand, Nestlé Nigeria Plc organizes three regional cooking shows which form part of MAGGI’s Simply Good commitment to raise awareness about healthy lifestyles, cooking and diets. The Maggi Cooking Shows aim to educate young people about the importance of home-cooking, the use of fresh ingredients, and the benefits of healthy nutrition.
Trek Africa Newspaper can add that the Simply Good Master-Chef style cooking shows – Muna Kwarya in the North, O Setigo in the Southeast and South-south, and O Ta Lenu in the Southwest – contribute immensely to the socioeconomic status of the women in the cooking contest. With monetary rewards running into millions of naira and other ancillary benefits to the contesting women, they will surely leave the 6-week-long, media-powered shows better than they came.
Further, Nestlé Nigeria Plc enables rural women in Nigeria to strengthen their financial security and living standards.
That is the essence of the Nestlé Empowering Rural Women in Nigeria Project which has undergone four phases with more to come. At least 200 rural women have benefitted from this project so far.
The organization provides business training, mentorship, and grants which empowers the Nigerian women to scale their businesses, and in turn help them improve their capacity to commit to family development.
Who runs the world…girls sang the pop singer, Beyoncé. In this case with Nestlé Nigeria Plc, girls are not just women by physique but they are making womanhood count for family development.
Their dependents, no matter how small or large, are because they are. Thanks to Nestlé for the immense support to womanhood!
Who runs our world, women! Who is helping them, Nestlé! It is Simply Good!
