QNET Engages Nigerian Media to Address Misconceptions, Build Public Trust
By Funmilola Gboteku
QNET has reaffirmed its commitment to transparency and ethical business practices by engaging with Nigerian journalists to share accurate information about its operations and address lingering misconceptions about its identity.
Ayokunmi Solesi, General Manager of QNET Nigeria, made this known during a media experience-sharing webinar, where journalists who had engaged directly with the QNET global network were invited to speak on their findings and observations.
He explained that QNET is not merely a direct-selling company, but a global brand focused on empowering entrepreneurs, particularly in regions with limited access to conventional employment opportunities.
“We’re aware of misinformation online, especially in Nigeria. That’s why we’re turning to people who have experienced QNET firsthand to tell the story. The best way to correct misconceptions is through truth, transparency, and credible voices,” he said.
Speaking during the webinar, Ms Precious Igbonwelundu, a senior journalist with the Nation newspaper, described her experience with QNET as revealing.
“I used to cover QNET-related stories from a distance, but what I’ve now seen is a company built on structure, ethics, and community,” she said.
She highlighted the diversity and scale of QNET’s operations and noted that access was granted to core institutions linked to the business, including training and educational facilities.
“The access we were given even to medical labs and academic campuses was not something a faceless or dishonest organisation would offer. We saw real systems in place,” she added.
Igbonwelundu also praised QNET’s insistence on compliance and ethical conduct among its independent representatives.
“They require examinations and consistent training to remain in the system. It’s not a free-for-all. There is structure and accountability,” she said.
Mr Kayode Bakare, a veteran broadcaster and media executive, also lent his voice to the conversation, stating that many of the scam reports tied to QNET are in fact the result of impostors and unauthorised individuals misusing the company’s identity.
“We asked direct questions and received clear answers. QNET is aware of how some people misuse its name, and it’s taking steps to stop that. It was also important to see the products for ourselves they are real, tangible, and used across regions,” he said.
Bakare added that his interactions with QNET executives and exposure to the company’s internal operations gave clarity on the brand’s structure and global reach.
She said that over the years, other Nigerian media professionals had also participated in the company’s global convention, including representatives from the News Agency of Nigeria, who had seen firsthand how QNET operates across its network.
Also, another Journalist Ms Funmilola Gboteku of the News Agency of Nigeria, shared that her view of the company changed significantly after learning about its structured and multi-layered approach to preventing fraud and maintaining ethical standards.
“QNET has a dedicated compliance department and a zero-tolerance policy for unethical practices. They monitor representatives and provide extensive training. That level of internal accountability really changed how I viewed them,” she said.
She also highlighted the company’s external efforts, including partnerships with law enforcement, public awareness campaigns, and customer support systems designed to combat impersonators and protect the public.
“The fact that they are addressing fraud both inside and outside the network showed me they are serious about maintaining a trustworthy environment,” she added.
Gboteku said that the V-Convention was not just a business event but a powerful display of unity, diversity, and purpose.
She commended QNET’s philanthropic arm, the RYTHM Foundation, for initiatives such as the Taarana School for children with special needs and support for women and girls.
The moderator of the Webinar, Veronica
Dan-Ikpoyi, emphasised the importance of balanced media reporting when covering organisations like QNET.
“I saw QNET’s impact with my own eyes thousands of people whose lives have been transformed. As journalists, it’s our duty to separate truth from speculation and inform the public responsibly,” she said.
