Lontor unveils music star, Patoranking as Brand Ambassador
By Trek Africa Newspaper
L-R: Chairman, Choice International, Chief Diana Chen (2nd left) in a warm handshake with Lontor Brand Ambassador, Patoranking (middle), behind them: General Manager, Commercial & Group Head of Communication, Choice International Group, CIG, Jubril Arogundade; Managing Director, Lontor HI-Tech & CIG E-Home, Andrew Wei (2nd right) and Head of Legal, Lontor Hi-Tech, David Aloh, during the official signing ceremony of Patoranking as brand Ambassador of Lontor Products, at the Choice International Building, Victoria Island, Lagos, on Monday, 30/10/2023.
A Nigerian reggae-dancehall singer and songwriter, Patrick Okorie, popularly known as Patoranking, has been unveiled as the Brand Ambassador of Lontor products in Nigeria.
Okorie was unveiled as an ambassador of Lontor during the signing of the Memorandum of Understanding between the Nigerian singer and Choice International Group (CIG), the manufacturers of Lontor products on Monday in Victoria Island, Lagos.
The MoU between Patoranking and CIG is to drive e-commerce through entertainment.
Speaking during the signing of the MoU, the Chairman of Choice International Group, Chief Diana Chen, said the choice of Patoranking as Lontor’s brand ambassador was due to his huge fan base on social media platforms.
Chief Chen who was optimistic that the partnership would birth a new dawn for the Lontor brand, assured consumers of affordable and durable rechargeable products to meet the realities of the nation’s economy.
Chen said Patoranking had always been a consistent front runner in his career as a musician.
The CIG boss also restated the support of the organisation in supporting and investing in Nigeria’s creative industry.
Speaking at the MoU ceremony, Patoranking said his emergence as Lontor brand ambassador, would entail doing a lot of things targeted at youths as his music is about addressing issues that had to do with injustice and social vices, among other menace in the society.
Okorie said he is ready to work with the brand, which stands for quality, durability and greatness.
The renowned singer and dancer assured CIG that the new generation of youths in Nigeria would be captured in the marketing net to ensure increased visibility of the Lontor rechargeable products.
He advised youths and upcoming artists to shun drug abuse, corruption and other social vices capable of jeopardizing their contribution to national development.
Patoranking, who encouraged youths to follow the right direction in life, also called on them to be focused, persevere, hardworking and prayerful for them to excel in their career.
Some of the rechargeable products under the Lontor brand include Touch light, standing and hand fans and bulbs, among others.