INTERVIEW: Yoruba film industry needs better structure, investment, says Itele
By Trek Africa Newspaper
In the bustling world of Nollywood, where content is constant, and attention spans are short, breaking through requires more than just luck. For Ibrahim Yekini, known as Itele D Icon, the secret to his success isn’t a single viral moment, but a carefully built movement.
Through his company, Iteledicon Studio, he has not only amassed over 100 million views on YouTube but also ignited a vital conversation about creative ownership, quality control, and the future of the Yoruba film industry.
In this conversation with TheCable Lifestyle’s Pelumi Bolawa, Itele opens up about his journey, from a young man drawn to the spiritual power of storytelling to a filmmaker quietly reshaping the rules of the game.
