MAGGI LAUNCHES ‘YOU HAVE THE RECIPE’ CAMPAIGN
By Trek Africa Newspaper
Maggi, Nigeria’s biggest seasoning brand, has launched a campaign tagged,
‘You have the recipe,’ a refreshing take on the exciting theme of achievement
and self-realization.
Synonymous with creative exploration and nourishment over the years, ‘You
have the recipe’ marks the latest evolution of MAGGI’s partnership with
Nigerian consumers.
Speaking on the launch, Category Manager for Culinary at Nestlé Nigeria,
Nwando Ajene said, “We believe that everyone possesses the talent and
individuality to break barriers, in the same way that Maggi provides the complete range of seasoning recipes for creating delicious and healthy meals.”
“Maggi remains a trusted ally for cooking good food with local and fresh ingredients, and has, over the years, also supported various communities to build businesses. Maggi has supported youth to grow their careers in creative and business spaces, motivating them to set greater goals.”
“With You Have the Recipe campaign therefore, Maggi is affirming Nestlé’s
passion for supporting our consumers to express and achieve their dreams in
limitless directions. This campaign seeks to remind us that it is beautiful to
dream and to explore and we have everything within us to create what we
envision.”
‘You Have the Recipe’ campaign emphasises the unlimited inherent power of
the individual, set against the backdrop of iconic women reaching the pinnacle
