How Contact Marketing Services Limited Supports Businesses • ‘Increase visibility, improve customer engagement, and expand market reach’
By Deji Obasa, GODSPOWERPROJECT- Lagos
Contact Marketing Services Limited. (CMSL) is a renowned integrated marketing agency, that provides multidimensional Public Relations services to diverse institutional and retail clients.
Businesses and industries look to Contact Marketing Services Limited for increase in revenue, expansion of reach, testing new markets and the effective management of trade channels without heavy hiring costs.
Discover more on how Contact Marketing Services Limited, one of Africa’s most reliable PR firms deliver superior business support using both traditional and new media technologies.
Exploring Contact Marketing Services Limited Business Practices
Operating on a multidimensional scale that engages tailorfitted strategy for each client, the core services provided by Contact Marketing Services Limited include: Retail and Trade Marketing, Field Force Recruitment, with Digital and Offline Brand Communications.
Retail and Trade Marketing
This strategy provides clients with Sales & Distribution Support, alongside Market Activation & Experiential, Merchandising & In-store Visibility Solutions
Field Force Recruitment
This involves training & Management of personnel for Market Intelligence and Research; Events management including Road shows, Product Sampling among many other outdoor activities.
Digital & Offline Brand Communication
Towards online visibility and optimization, CMSL engages social media tools and widely read publications and platforms so as to ensure the popularity of their clients.
CMSL’s Corporate Alliances And Exploits
Under the leadership of Prof. Chris Ogbechie, Contact Marketing Services Limited has worked extensively across multiple sectors, particularly within the FMCG industry, while also supporting brands in telecommunications, fintech, manufacturing, banking, and consumer goods sectors.
Some of the brands and organizations they have partnered with are: Unilever, Nigerian Breweries, Flour Mills of Nigeria, Dangote Group/NASCON Allied Industries, Danone, Promasidor, Jagal, Procter & Gamble, PZ Industries, GlaxoSmithKline, OmniBiz, Multipro, AJE group (Big Cola), Aspira Nigeria Limited (Viva Soap & Detergent) and Nosak Group (Famili Vegetable Oil).
Others include; 9mobile (former Etisalat), HMD Global (formerly Nokia phones), Accion Microfinance bank, Nomba, and most recently Beamer Microfinance Bank.
These partnerships reflect versatility, industry experience, and capacity to execute projects effectively across diverse markets.
What Is Unique About CMSL?
Established in 1990, Contact Marketing Services Ltd has strongly been in operation for over 30 years, successfully delivering impactful marketing and sales solutions across various industries in Nigeria.
With their track record, CMSL has built a strong reputation for professionalism, reliability, operational excellence, and result-driven execution.
The organisation’s board Chairman is Prof. Chris Ogbechie of Lagos Business School, while notable members of the Board include renowned economist and business strategist Prof. Pat Utomi, alongside other experienced professionals with deep expertise across business, finance, and marketing sectors.
CMSL’s leadership and strategic direction continue to strengthen the agency’s credibility, governance structure, and long-term vision.
The Bottom Line
Over the years, CMSL has successfully executed several high-impact campaigns that delivered measurable growth in brand visibility, customer engagement, product awareness, and sales performance.
The campaigns have included: Large-scale market activations, Retail penetration projects, Product launch campaigns, School and community engagement programs, Sales-driven promotional campaigns, trade marketing and merchandising projects.
Consequently for the clients, these projects have resulted in: Increased market penetration, Improved consumer trial and product adoption, Enhanced brand visibility at retail level, Significant sales growth within campaign periods, Stronger distributor and retailer engagement.
